From the category archives:

Content Marketing

How to Select Colors for Websites and Marketing Content

Content Marketing

We all know that colors play an important role for making a website or other marketing content look more attractive, highlighting something for attention and generally making it more appealing to read.  While we’ve all seen good examples of how color enhances websites or marketing materials, it’s not something that you really notice to stop [...]

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The Best Way to Keep Your Website Fresh and Relevant

Content Marketing

What does it take to update the content on your website?  Do you have to go through a rigmarole that takes too long and involves technical staff to transform your content into HTML or other code before someone updates the website?  Do you think this is a ridiculous process and that you should be able [...]

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How to use Social Proof Influence in Marketing and Sales

Content Marketing

The basic premise of Social Proof is that people are influenced to do something by what other people are doing. Take a simple example of a tip jar in a coffee shop – if it’s empty, most people won’t leave a tip. But, if the store clerk seeds the jar with several $1 [...]

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Do you have a Takeaway and Call-To-Action on every page of your website?

Content Marketing

Businesses use websites to market and sell their products/services/solutions. The basic Internet marketing approach is a straightforward 3 step process of attracting visitors to a website by various means, telling them about the relevant stuff once they get to the website, and then getting them to do something. There’s obviously a lot more [...]

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Why your website needs great content

Content Marketing

We’ve all heard the Internet referred to as the information superhighway. The information comes from content on various web properties and sources such as websites, blogs, reviews, comments, forums, social media sites, documents, etc. People primarily look for information on the Internet – therefore you need to provide the right informational content to [...]

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How to write great content for your website

Content Marketing

Which websites do you visit regularly? What makes these websites interesting and attractive for you to keep returning? Content is always a major factor – information that is accessible, easy to read, informative and relevant to your interests. This didn’t happen accidentally, someone took the time to write and structure the content [...]

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Can your website visitors freely view your best content?

Content Marketing

Many B2B and technology companies require website visitors to register by providing full contact information before they can access some materials on their websites. This registration process is usually required for the worthwhile content such as product datasheets, demos, white papers, etc. that website visitors really want to see.
This is incredulous – many of [...]

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Are you talking about yourself too much?

Content Marketing

While working on a project that had me browsing through a number of business software vendor websites, it struck me how often the information presented was from the vendor’s perspective. The websites were full of “we do…”, “we can…”, “we have…”, “we are…”, “our product…”, “our staff…”, “our technology…”, “we provide…”, “Companyname has…”, “Companyname [...]

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What is Content Marketing?

Content Marketing

Content marketing is the approach for delivering marketing materials that are informative and educational to reach and engage specific groups of customers and prospective buyers. The content is delivered in a choice of media formats including websites, white papers, newsletters, articles, eBooks, reports, video and other materials. These materials are designed to communicate in a [...]

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