From the category archives:

Email Marketing

Online Retailers Increase Email Marketing Activity

Email Marketing

The 2009 Top Online Retailers research study by Silverpop, indicates that online retailers are increasing email marketing activity to attract customers. Besides increasing frequency of emails, online retailers are using several tactics to improve and expand their email marketing campaigns:

96% of the Top 500 and 91% of the other online retailers now have email [...]

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What Consumers Consider as Spam Email

Email Marketing

We all have opinions about what constitutes spam email, our frustrations with receiving it and how we go about trying to avoid it. Using email marketing continues to be one of the most effective ways for reaching buyers. While consumers generally feel that email marketing is less intrusive than tactics such as telemarketing [...]

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Spam: Where it Came From, and How to Escape It

Email Marketing

In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce its six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” [...]

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Email Marketing

Email Marketing

Once you decide to use Email Marketing you will need a professional email marketing service. Do not attempt to do email marketing from your desktop or web email account – it won’t work and will cause you many problems with delivery, spam origination and ugly emails arriving at you customers and prospects. You [...]

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What is Email Marketing?

Email Marketing

Email Marketing is the electronic version of direct marketing for sending advertising materials to customer and prospects via email rather than the traditional physical postal mail. In broad terms, anything you send via email to customers or prospects to influence them to buy something from you can be considered Email Marketing. Typical common [...]

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Protect your email address from spam, scams and other abuse

Email Marketing

We’ve all experienced it – some dumb spam email shows up in your inbox and you wonder “where did this bozo get my email address?”. Email address harvesting is a major activity for spammers, scammers and other miscreants on the Internet. They send out electronic web crawlers or spambots that crawl websites, forums, [...]

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What does your email address say about you?

Email Marketing

Basically it says who you are and where you’re from, but it also conveys a lot more than many people realize. Do you use a good email address for your business communication? Too many businesses don’t. This is about the use of email addresses within a business context.
When someone receives an email [...]

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