From the category archives:

General Business Marketing

Successful Marketing is Outside-In

General Business Marketing

Take an example of a Distribution Company that needs a software system to expand their business for new opportunities in after-sales services. They make some inquiries, visit websites, receive emails, white papers, etc., but most of the information is about “platforms”, “services oriented architecture”, “next generation technology”, “software as a service”, product feature/functions, product [...]

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Focus on Customer Value for success

General Business Marketing

Successful businesses create value for their customers. Successful marketing should always clearly articulate the value of your product/service/solution within the customer’s context.
But what does value within a customer context really mean and how do you define it? James Womack & Daniel Jones who popularized the Lean Enterprise business approach, define 6 attributes of [...]

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Marketing for Business Success in a Recession

General Business Marketing

During the late 1920’s Kellogg and Post dominated the packaged cereal market.  Both companies were of similar size and market share.  Because packaged cereal was a relatively new market no one really knew what would happen to demand when the Depression hit.  Post followed the typical accounting management mindset and cut expenses including marketing and [...]

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Customer loyalty depends on employee satisfaction

General Business Marketing

We’ve all experienced it – you go to a store to buy something and the service is lousy, you walk out annoyed and make a mental note never to shop there again.  Or you go to another store selling the same stuff and the service is excellent, you walk out feeling good and make mental [...]

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