From the category archives:

Internet Marketing Strategy

Where does your web team report in the organization?

Internet Marketing Strategy

We are conducting a survey to research where Web teams report in the organizational structure and whether there are any related meaningful insights for businesses and marketers.
Please take to this survey.  The survey is quick and straightforward – just 4 questions that will take 1 minute for the entire survey.
We will share results and analysis [...]

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Shifting to Inbound Marketing

Internet Marketing Strategy

Companies and marketers continue to shift marketing budget and activities from outbound marketing to inbound marketing. Although the trend is significantly higher for B2B companies; B2C companies which have historically focused most on outbound marketing are also shifting more budget and activity to inbound marketing.
Outbound marketing is the traditional push style of marketing of [...]

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Using the Internet for selling to niche markets

Internet Marketing Strategy

Chris Anderson wrote an article about ‘The Long Tail’ in a wired magazine article in October 2004 followed by a book, The Long Tail: Why the Future of Business is Selling Less of More. The article and book describe the niche business strategy of selling relatively small quantities of products to a large number of [...]

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Search Engine Marketing (SEM) basics

Internet Marketing Strategy

The Internet is the ubiquitous and universal source for information about almost anything. When most people want to find products, services or information, they use the Internet, or more specifically, they use search engines that have indexed the content of almost every website in the world. Since there are many millions of websites [...]

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3 Tips For Your General Audience Site To Avoid Tripping The COPPA Trap

Internet Marketing Strategy

If you think that the Children’s Online Privacy Protection Act (COPPA) applies only to websites that target children under 13, you’re uninformed. Sony found out the hard way, and as a result Sony has agreed to pay a $1 million fine in settlement of a case brought by the Federal Trade Commission (FTC). You can [...]

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Give Your Site a 10-Point Legal Check-Up

Internet Marketing Strategy

When last did you give your site a quick legal check-up? Online businesses are now highly regulated, and there’s substantial liability if you site’s not legally compliant. In addition, your customers are becoming more Internet savvy, and a site that’s not legally compliant is not going to be trusted. So, let’s get started…
Use This Checklist [...]

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16 Things Every Website Absolutely, Positively Needs To Know About Website Legal Compliance

Internet Marketing Strategy

Why Aren’t Website Owners Aware of Website Legal Compliance Requirements?
I believe the lack of awareness and understanding is due to several factors:

Most small website owners don’t have an Internet attorney; most don’t even feel the need for one, and the ones who do, don’t know how to find one they can trust;
Most website developers don’t [...]

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Capitalizing on why people are online

Internet Marketing Strategy

The Ruder Finn Intent Index surveys online users to determine the reasons they spend time online. The table to the right is a summary of the results published July 1, 2009 sequenced by category frequency.
The most frequent reasons people go online are to learn (88%), have fun (83%) and socialize (80%). The least [...]

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Use different approaches for your online business

Internet Marketing Strategy

Most brick-and-mortar businesses that establish a presence on the Internet tend to replicate an online version of their physical business.  Nothing wrong with that – it’s the logical place to start and should be your first point of presence on the Internet.  But don’t stop there – the Internet is so much more powerful and [...]

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