From the category archives:

Social Media Marketing

What is Social Media Marketing?

Social Media Marketing

Firstly, we should understand what ‘social media’ means. Media are communication instruments. Traditional media such as newspaper, radio and TV formats are one-way communication formats from the publisher to the reader, listener or viewer. Social relates to society and how it is organized with people interacting and forming communities. Social media [...]

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More ideas for Blog topics

Social Media Marketing

Follow-up to the ‘What is a “blog” and how can it improve your business?’ article; here are some additional ideas for blog topics, bearing in mind that blogs should focus on a single overall topic reflecting your expertise or interests as the blogger:

Frequently asked questions – discuss answers to issues your customers frequently ask about.
Customer [...]

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Blogs

Social Media Marketing

You’ve decided to do a blog for your business or considering it. Once you’ve decided what to write about, the next step is to get a blogging system. There are dozens of choices, but many of the blogging systems are intended for personal blogs. You need a robust, professional blogging system for [...]

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What is a “blog” and how can it improve your business?

Social Media Marketing

A “blog” (contraction of web log) is a type of website that provides a continually updated journal or communication of “posts” from the blogger (source) to an audience (subscribers or followers) over the Internet. Personal blogs are the most common, providing a continuing diary or commentary from an individual to whoever may interested. [...]

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Word-of-Mouth still matters Online

Social Media Marketing

In spite of all the information, research  and social media resources available to online buyers, word-of-mouth recommendations are still highly influential for making purchases online according to research from Mintel.
The research shows that US Internet users who bought a product/service online; 34% got the recommendation from a friend or relative and 25% were based on [...]

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