From the category archives:

Website Marketing

How to Select Colors for Websites and Marketing Content

Content Marketing

We all know that colors play an important role for making a website or other marketing content look more attractive, highlighting something for attention and generally making it more appealing to read.  While we’ve all seen good examples of how color enhances websites or marketing materials, it’s not something that you really notice to stop [...]

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The Best Way to Keep Your Website Fresh and Relevant

Content Marketing

What does it take to update the content on your website?  Do you have to go through a rigmarole that takes too long and involves technical staff to transform your content into HTML or other code before someone updates the website?  Do you think this is a ridiculous process and that you should be able [...]

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Website Blunders that Damage Your Internet Presence

Website Marketing

Your business website on the Internet is the digital equivalent of a physical store.  The impression people get about a business when they walk into a physical store applies equally when people visit your website.  We all like stores that make you feel welcome with a customer friendly layout, clean, inviting, organized, and easy to [...]

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Google Announces Availability of Small Business Toolkit

Website Marketing

Google recently announced the redesign of their Small Business Network website to provide additional capabilities in a comprehensive Small Business Toolkit. Although the individual components of the Small Business Toolkit were previously available from Google as part of other services, the packaging and small business orientation makes this a useful resource for businesses.
The following [...]

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Comment on the “25 Common Website Blunders that Damage Your Internet Presence” eBook

Website Marketing

Please use this article post to provide comments, feedback or discuss the “25 Common Website Blunders that Damage Your Internet Presence” eBook. This eBook is a free download – click here to get your copy – PDF will open in new window.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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What is Website Marketing?

Website Marketing

Websites used to be the electronic equivalent of a company brochure – a digital business identity on the Internet. The information content on websites used to be about the company, who they are and what they did. It was mostly about just having website. The information was relatively static with a couple [...]

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Domain Registration

Website Marketing

If you don’t currently have an online presence, the first thing you need to do is get an appropriate domain name for your website. Regardless of when you plan to establish an online presence, you need to secure your domain name as soon as possible. A domain name is the unique name that [...]

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Choosing a Domain Name

Website Marketing

Your domain name on the Internet is the equivalent of your business name and street address in the physical world. It’s how your business is found by others. Choosing the right domain name for your business is one of the most important decisions you make to establish your online presence. However, there [...]

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Web Hosting

Website Marketing

There are thousands of web hosting companies offering similar services at competitive prices. I use 1and1.com. for several websites including this one, and have built informational and eCommerce websites for customers using 1and1 services. They offer a full range of web hosting services and capabilities with good phone support from a real live person [...]

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