Do you have digitally distinct personal brand?

in Social Media Marketing

In today’s digital and social networking world your personal brand and reputation are key to success on the Internet. Whether you are looking for a job, developing your career for long-term goals, changing careers, starting your own business, or whatever; you need a strong personal brand and digitally distinct identity on the Internet.

When people want to find out something about you, they’ll search for your name on the Internet. The search results provide an interesting perspective about who you are in context of what the digital world knows about you. Try a search on your name using your favorite search engine – enter “your name” (with quotation marks) in the search box and see what results you get. If the search results come up with none or a few items, you’re a digital nobody. If the search results return many items, what story do they tell someone about you? Is it the right story of how you want to be known?

I am digitally distinct! Visit onlineIDCalculator.comThe Online Identity Calculator is an interesting tool that steps you through the process to determine the relevance and strength of your online digital identity. Try it, and find out how distinct your digital identity is. This Online Identity Calculator was designed by William Arruda and Kirsten Dixson, authors of Career Distinction: Stand Out by Building Your Brand, a bestselling book about personal branding and career success.

Underestimating or disregarding the importance of having a strong and positive personal presence can have serious negative consequences in many areas. Recruiters and hiring managers at most companies do searches on applicants to prequalify them before they talk to a candidate. Job applicants do searches on recruiters and people associated with a prospective employer. Buyers do searches on suppliers and salespeople. Salespeople do searches on prospective buyers. Managers do searches on employees and employees do searches on managers. People now have unprecedented means to vet with whom they associate or do business.

There are many ways to develop and improve your presence, personal brand and digital identity on the Internet – here are some to consider:

  • Setup a full profile on LinkedIn.
  • Join relevant LinkedIn groups and comment on discussions.
  • Write a blog relevant to the presence and identity you want to develop.
  • Comment on other blogs relevant to your interests.
  • Setup a profile on Facebook and participate in appropriate conversations with friends.
  • Use Twitter to connect and exchange information with people with similar interests.
  • Setup profiles on various sites such Google, ZoomInfo, Spoke, Xing, etc.
  • Setup a Google Alert to monitor who is saying what about you online.
  • Buy the Internet domain for your name – it’s easy to do and approximately $10 a year at GoDaddy. Owning your domain name gives you a good place to develop a blog or website when you’re ready to do it.
  • Get the Career Distinction: Stand Out by Building Your Brand book for more details and guidance.
  • This task is never done – maintaining a current and relevant online presence is a continuing effort.

How to use this information to benefit your business

  • People do business with people. Your personal identity and brand is an integral part of your business.
  • Do you have a good presence, personal brand and digital identity on the Internet to support your business?
  • Does your business have a good presence, brand and digital identity on the Internet?
  • You should use the Internet to find out more about people you hire or do business with – knowing more about who you’re dealing with is advantageous for making good decisions, negotiations, etc.
  • Do searches on your competitors – you may learn something interesting to use for competing more effectively.
  • Ensure that your online identity and brand is congruent and complementary with your brand and identity in the real world.

No matter what you do, someone is checking you out online. Are they finding you and are they getting the right and positive impression?
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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