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	<title>Comments on: Focus on Customer Value for success</title>
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	<description>More customers and sales for your business with internet marketing</description>
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		<title>By: Forget about Branding and focus on Positioning &#124; Marketance</title>
		<link>http://marketance.com/focus-on-customer-value-for-success/comment-page-1/#comment-13</link>
		<dc:creator>Forget about Branding and focus on Positioning &#124; Marketance</dc:creator>
		<pubDate>Wed, 08 Jul 2009 20:06:48 +0000</pubDate>
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		<description>[...] The key distinction is that Branding is an identity whereas Positioning is the promise of the value you create for your [...]</description>
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		<title>By: Successful Marketing is Outside-In &#124; Marketance</title>
		<link>http://marketance.com/focus-on-customer-value-for-success/comment-page-1/#comment-11</link>
		<dc:creator>Successful Marketing is Outside-In &#124; Marketance</dc:creator>
		<pubDate>Wed, 08 Jul 2009 18:47:29 +0000</pubDate>
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		<description>[...] begins with customer value. The ‘customer’ is not just research, demographics and statistics about some market segment. [...]</description>
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