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Local Search Delivers Results for Businesses

Search Engine Marketing

The following survey by MarketingSherpa indicates continued improvement in results for businesses from local search for 2009 compared to 2008:

The favorable results for local search from businesses in this survey indicates a continuing and growing trend for using the Internet as a reliable everyday source for information:

For businesses to be found by specific business, product, [...]

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How the Shopping Experience is Superseding Brands

General Business Marketing

There is growing evidence and data about a significant shift in preferences and priorities in the way people shop and buy goods. There is no doubt that we are in the midst of a long-term fundamental shift in consumer and business buying behavior. Research from The Hartman Group based in Bellevue WA adds further and [...]

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How to Select Colors for Websites and Marketing Content

Content Marketing

We all know that colors play an important role for making a website or other marketing content look more attractive, highlighting something for attention and generally making it more appealing to read.  While we’ve all seen good examples of how color enhances websites or marketing materials, it’s not something that you really notice to stop [...]

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Where does your web team report in the organization?

Internet Marketing Strategy

We are conducting a survey to research where Web teams report in the organizational structure and whether there are any related meaningful insights for businesses and marketers.
Please take to this survey.  The survey is quick and straightforward – just 4 questions that will take 1 minute for the entire survey.
We will share results and analysis [...]

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5 Questions to Ask Your Customers

General Business Marketing

A previous article – How to Measure Customer Loyalty for Generating More Sales – recommended asking customers a few additional supporting questions to help analyze where to focus attention for improving customer loyalty and Net Promoter Score (NPS).  I received several follow-up inquiries for suggestions on what type of additional supporting questions to ask.
I’ve completed [...]

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How to Measure Customer Loyalty for Generating More Sales

General Business Marketing

Every business understands the importance of customer loyalty and retention to generate a continuing stream of revenue from existing customers.  It’s always gratifying to see customers returning to buy again, but how do you know whether and how many of your customers are inclined to return?
A major benefit of customer loyalty is referrals from existing [...]

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The Best Way to Keep Your Website Fresh and Relevant

Content Marketing

What does it take to update the content on your website?  Do you have to go through a rigmarole that takes too long and involves technical staff to transform your content into HTML or other code before someone updates the website?  Do you think this is a ridiculous process and that you should be able [...]

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Website Blunders that Damage Your Internet Presence

Website Marketing

Your business website on the Internet is the digital equivalent of a physical store.  The impression people get about a business when they walk into a physical store applies equally when people visit your website.  We all like stores that make you feel welcome with a customer friendly layout, clean, inviting, organized, and easy to [...]

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The Suggestion Box – Old Idea for New Ideas

General Business Marketing

The suggestion box has been around forever.  Many companies used to have a physical box with available comment cards placed in lobbies, employee lunchrooms, factory floors and other areas to encourage employees, customers and visitors to submit suggestions and ideas.  While the physical suggestion box is becoming extinct, there are many online options that make [...]

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Social Media is Not a Selling Forum

Social Media Marketing

Many retailers have indicated that they plan to promote and sell their merchandise via social media sites this holiday season.  Most people don’t join or participate in social media networking so that someone can sell something to them.  People join social media networking sites to socialize, connect with friends or business associates, discuss topics of [...]

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Online Retailers Increase Email Marketing Activity

Email Marketing

The 2009 Top Online Retailers research study by Silverpop, indicates that online retailers are increasing email marketing activity to attract customers. Besides increasing frequency of emails, online retailers are using several tactics to improve and expand their email marketing campaigns:

96% of the Top 500 and 91% of the other online retailers now have email [...]

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New FTC Disclosure Rules May Impact Your Social Media Activity

Social Media Marketing

The United States Federal Trade Commission (FTC) on October 5, 2009 published new Guidelines Concerning The Use of Endorsements and Testimonials in Advertising, which will become effective December 1, 2009. The new Guidelines reference is 16 C.F.R. part 255 and available for download on the FTC website.
This action by the FTC was prompted by [...]

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