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How to Make the Most of Your LinkedIn Presence

Social Media Marketing

LinkedIn has over 47 million members around the world and continues to add new members at the rate of about 1 per second. Over 50% have management / director / executive titles and executives from all Fortune 500 companies are members. Over 50% of LinkedIn members are business decision makers. LinkedIn is [...]

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Overall Advertising Spend Down But Up on Social Networks

Social Media Marketing

Two separate, recent reports from Nielsen provide interesting and insightful information for marketers from trends in advertising spending.
Nielsen’s Global AdView Pulse, which reports advertising across 27 markets in Asia, North America, Europe and Africa, shows overall advertising expenditures decreased 6.8% for the first half of 2009 compared to the same period last year. Regional [...]

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What Consumers Consider as Spam Email

Email Marketing

We all have opinions about what constitutes spam email, our frustrations with receiving it and how we go about trying to avoid it. Using email marketing continues to be one of the most effective ways for reaching buyers. While consumers generally feel that email marketing is less intrusive than tactics such as telemarketing [...]

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Google Announces Availability of Small Business Toolkit

Website Marketing

Google recently announced the redesign of their Small Business Network website to provide additional capabilities in a comprehensive Small Business Toolkit. Although the individual components of the Small Business Toolkit were previously available from Google as part of other services, the packaging and small business orientation makes this a useful resource for businesses.
The following [...]

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Which Social Media Channels to Consider for Your Business

Social Media Marketing

Feedback from several business owners/operators I’ve talked with recently revealed a common concern with using social media for their businesses – what should they use from the growing list of hundreds of social media applications available in dozens of categories? Seems that almost every week a new social media application is touted as the [...]

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20 Examples of Business Success with Twitter

Social Media Marketing

Many business executives/owners/operators and marketers are unsure about how to use Twitter effectively for their business. They understand it requires more than just posting frivolous updates in response to the Twitter “What are you doing?” question.
Rather than go through an academic discussion of the various aspects to consider for using Twitter to connect with [...]

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Consumers Seeking Value but Response to Offers Varies

General Business Marketing

According to the August 2009 Consumer Insight research from Nielsen, most US consumers are seeking value in what and how they buy, in response to the recession. The research from 47,000 consumers shows:

12% are recession indifferent and unlikely to change how they shop.
21% are recession insensitive and primarily cutting back on highly discretionary spending.
61% [...]

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Shifting to Inbound Marketing

Internet Marketing Strategy

Companies and marketers continue to shift marketing budget and activities from outbound marketing to inbound marketing. Although the trend is significantly higher for B2B companies; B2C companies which have historically focused most on outbound marketing are also shifting more budget and activity to inbound marketing.
Outbound marketing is the traditional push style of marketing of [...]

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How to use Social Proof Influence in Marketing and Sales

Content Marketing

The basic premise of Social Proof is that people are influenced to do something by what other people are doing. Take a simple example of a tip jar in a coffee shop – if it’s empty, most people won’t leave a tip. But, if the store clerk seeds the jar with several $1 [...]

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Spam: Where it Came From, and How to Escape It

Email Marketing

In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce its six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” [...]

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Can buyers easily find your local business online?

Search Engine Marketing

Do you operate a local business with a physical location? If so, try this quick check to see whether people are finding your business online – go to your favorite search engine (e.g. Google) and enter the category and location of your business (e.g. optician concord CA) and check whether your business appears in [...]

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How to find receptive buyers with Occasion-based Marketing

General Business Marketing

Most businesses and marketers want to improve their marketing response and conversion rates – i.e. the number of responses to a marketing campaign and subsequent conversions to a sale. There are many ways to improve response and conversion rates with research, analysis and targeting including the use of demographic and psychographic segmentation, value propositions, [...]

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