This page shows the 12 most recent articles from our Resource Library. Use the search box and/or links in the left column to locate any article(s) in our entire Resource Library.
Click to view all available articles in our resource library archive

How to use Psychographics to improve Demographic market segmentation

General Business Marketing

Marketers use demographics to segment customer groups by various physical or tangible characteristics. In B2C companies marketers would typically use demographic characteristics such as age, gender, income, geography, home ownership, marital status, etc. to define market segments or demographic profiles of target buyers – e.g. single males, 18-35 years old who live in urban [...]

Read the full article →

Where are you on the social media participation ladder?

Social Media Marketing

Forrester Research recently published their third annual Social Technographics Profile research review of social media participation. Forrester categorize 6 groups or levels of participation in an incremental ladder of participative activities as indicated in the following diagram:

These are some interesting highlights from the 2009 report for the USA online market:

Approximately 80% of all online [...]

Read the full article →

Do you have digitally distinct personal brand?

Social Media Marketing

In today’s digital and social networking world your personal brand and reputation are key to success on the Internet. Whether you are looking for a job, developing your career for long-term goals, changing careers, starting your own business, or whatever; you need a strong personal brand and digitally distinct identity on the Internet.
When people [...]

Read the full article →

Do you have a Takeaway and Call-To-Action on every page of your website?

Content Marketing

Businesses use websites to market and sell their products/services/solutions. The basic Internet marketing approach is a straightforward 3 step process of attracting visitors to a website by various means, telling them about the relevant stuff once they get to the website, and then getting them to do something. There’s obviously a lot more [...]

Read the full article →

Price and Service are highest customer priorities according to survey

General Business Marketing

There are interesting insights for businesses in the August 2009 edition of the twice-yearly CMO survey sponsored by the American Marketing Association (AMA) and Duke University Fuqua School of Business. The survey sample included 3,363 top marketers at Fortune 1000, Forbes Top 200, CMO Club Companies, and marketers who are AMA members or Duke University [...]

Read the full article →

Are brands a victim of the changing economic situation?

General Business Marketing

An updated version of this article is posted at: How the Shopping Experience is Superseding Brands

Read the full article →

Why your website needs great content

Content Marketing

We’ve all heard the Internet referred to as the information superhighway. The information comes from content on various web properties and sources such as websites, blogs, reviews, comments, forums, social media sites, documents, etc. People primarily look for information on the Internet – therefore you need to provide the right informational content to [...]

Read the full article →

How to write great content for your website

Content Marketing

Which websites do you visit regularly? What makes these websites interesting and attractive for you to keep returning? Content is always a major factor – information that is accessible, easy to read, informative and relevant to your interests. This didn’t happen accidentally, someone took the time to write and structure the content [...]

Read the full article →

Expanding your business Internet presence with Social Bookmarking

Social Media Marketing

You’ve probably noticed those little icons on blogs, news sites and other websites inviting you to bookmark or share the article, story, news item, blog post, etc. you’ve just read. See the end of this article and other articles on this website for an example. This article will help familiarize you with social [...]

Read the full article →

Using the Internet for selling to niche markets

Internet Marketing Strategy

Chris Anderson wrote an article about ‘The Long Tail’ in a wired magazine article in October 2004 followed by a book, The Long Tail: Why the Future of Business is Selling Less of More. The article and book describe the niche business strategy of selling relatively small quantities of products to a large number of [...]

Read the full article →

Putting the “Service” Back In “Customer Service”

General Business Marketing

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?
Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your [...]

Read the full article →

Businesses still fear Social Media

Social Media Marketing

Two recent research studies indicate that many businesses still fear social media. The primary reasons for this fear are security, trust, employee productivity and lack of knowledge about social media. According to a research study by Sophos in April 2009, 63% of the business surveyed worry that workers are sharing too much information [...]

Read the full article →

← Previous Entries

Next Entries →