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Generating more business activity with Relationship Marketing

General Business Marketing

During heady boom periods companies focus a lot of marketing activity on traditional transactional marketing processes to find and close individual deals (transactions). Demand is good, buyers have budgets, businesses are busy and deals abound. Transactional marketing as the name implies is about each party maximizing the return on individual transactions. It’s [...]

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Search Engine Marketing (SEM) basics

Internet Marketing Strategy

The Internet is the ubiquitous and universal source for information about almost anything. When most people want to find products, services or information, they use the Internet, or more specifically, they use search engines that have indexed the content of almost every website in the world. Since there are many millions of websites [...]

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Can your website visitors freely view your best content?

Content Marketing

Many B2B and technology companies require website visitors to register by providing full contact information before they can access some materials on their websites. This registration process is usually required for the worthwhile content such as product datasheets, demos, white papers, etc. that website visitors really want to see.
This is incredulous – many of [...]

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Comment on the “25 Common Website Blunders that Damage Your Internet Presence” eBook

Website Marketing

Please use this article post to provide comments, feedback or discuss the “25 Common Website Blunders that Damage Your Internet Presence” eBook. This eBook is a free download – click here to get your copy – PDF will open in new window.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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“United Breaks Guitars” incident – important lessons for businesses about the power of social media

Social Media Marketing

The “United Breaks Guitars” video post on YouTube is another example in a series of incidents demonstrating how customers can voice complaints about poor and indifferent service from businesses. If you’re not familiar with the “United Breaks Guitars” incident, Dave Carroll is a professional musician who’s $3,500 Taylor guitar was broken by baggage handlers [...]

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Managing your online reputation

Social Media Marketing

Regardless of the size of your business and whether or not you or your business participate in social media, you need to pay attention to what is happening in the social media world. You can no longer bury customer complaints and problems in the bowels of your service department. Customers and prospective buyers [...]

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3 Tips For Your General Audience Site To Avoid Tripping The COPPA Trap

Internet Marketing Strategy

If you think that the Children’s Online Privacy Protection Act (COPPA) applies only to websites that target children under 13, you’re uninformed. Sony found out the hard way, and as a result Sony has agreed to pay a $1 million fine in settlement of a case brought by the Federal Trade Commission (FTC). You can [...]

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Give Your Site a 10-Point Legal Check-Up

Internet Marketing Strategy

When last did you give your site a quick legal check-up? Online businesses are now highly regulated, and there’s substantial liability if you site’s not legally compliant. In addition, your customers are becoming more Internet savvy, and a site that’s not legally compliant is not going to be trusted. So, let’s get started…
Use This Checklist [...]

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Are you talking about yourself too much?

Content Marketing

While working on a project that had me browsing through a number of business software vendor websites, it struck me how often the information presented was from the vendor’s perspective. The websites were full of “we do…”, “we can…”, “we have…”, “we are…”, “our product…”, “our staff…”, “our technology…”, “we provide…”, “Companyname has…”, “Companyname [...]

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16 Things Every Website Absolutely, Positively Needs To Know About Website Legal Compliance

Internet Marketing Strategy

Why Aren’t Website Owners Aware of Website Legal Compliance Requirements?
I believe the lack of awareness and understanding is due to several factors:

Most small website owners don’t have an Internet attorney; most don’t even feel the need for one, and the ones who do, don’t know how to find one they can trust;
Most website developers don’t [...]

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Capitalizing on why people are online

Internet Marketing Strategy

The Ruder Finn Intent Index surveys online users to determine the reasons they spend time online. The table to the right is a summary of the results published July 1, 2009 sequenced by category frequency.
The most frequent reasons people go online are to learn (88%), have fun (83%) and socialize (80%). The least [...]

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What is Website Marketing?

Website Marketing

Websites used to be the electronic equivalent of a company brochure – a digital business identity on the Internet. The information content on websites used to be about the company, who they are and what they did. It was mostly about just having website. The information was relatively static with a couple [...]

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