Product/Service Resources for Internet Marketing

Table of Contents
Blogs
Domain Registration
Email Marketing
Online Payment Services
Web Hosting

Blogs

You’ve decided to do a blog for your business or considering it. Once you’ve decided what to write about, the next step is to get a blogging system. There are dozens of choices, but many of the blogging systems are intended for personal blogs. You need a robust, professional blogging system for your business blog. The big 3 are WordPress, Typepad and Blogger. WordPress and Typepad have the most functionality and flexibility. Blogger is a Google product with good flexibility that works well. WordPress is open source, portable (you can run it on your own hosting service) and supported by a large community of plug-in extensions and formatting themes. If you want a robust, highly capable, flexible, easy to use, professional blog get WordPress with the highly acclaimed Thesis theme hosted by BlueHost. Or check with your existing web hosting provider for WordPress hosting services. Unlike some of the free themes for WordPress, Thesis provides excellent support and extraodinary flexibility for your blog. This entire Marketance website runs on WordPress and Thesis. BlueHost provides easy to use automated installation and management for the WordPress system at affordable rates.
Disclosure: this website is an affiliate of some of the companies mentioned in this article and may be paid commissions for sales referred by this website.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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Domain Registration

If you don’t currently have an online presence, the first thing you need to do is get an appropriate domain name for your website. Regardless of when you plan to establish an online presence, you need to secure your domain name as soon as possible. A domain name is the unique name that identifies individual web sites on the Internet. A domain name is composed of 67 characters from the English alphabet and numbers 0-9. It can contain one or more hyphens but cannot begin or end with a hyphen.

A domain consists of 3 parts separated by periods
sub-domain.domain-name.top-level-domain
for example: www.yourbusinessname.com or blog.yourbusinessname.com

You register a 2-part domain name – yourbusinessname.com – you are then free to add as many sub-domains as you wish via your web hosting service. Some try to charge you for this – look for web hosting services that don’t charge extra for sub-domains.  See the article Choosing a Domain Name for guidance on choosing a good domain name for your business.

Once you have chosen the domain name you want, visit a Domain Registration service to start the process of registering your domain name. There are thousands of Domain Registration service companies on the Internet – just do a search in your favorite search engine. GoDaddy claim to be the biggest in world – they offer comprehensive domain registration services and resale auctions at competitive prices. Most web hosting providers offer domain registration services and some bundle the domain name registration fee into their hosting fee – 1and1.com offers good domain registration services at competitive prices.

The first step of the registration service will check whether the name you want is available. There are over 110 million active registered domain names and over 100,000 new registrations every day. You’ll need some alternatives in case the name you want isn’t available. You can find out who owns a domain name at WhoIs if you want to try buying a name from the owner. When you register your domain, be sure to do these 3 things to keep your domain secure and yours:

  1. Lock the domain – this will prevent unauthorized transfers – the lock option should be provided during the registration process.
  2. Select private registration – most domain registration services let you register your domain as private so that your personal contact information does not show up in the WhoIs database for abuse by miscreants.
  3. Always select auto-renewal – domain registrations are for 1 year. If you don’t renew in time, you will lose your domain. By providing your credit card information and selecting auto-renew the domain registration service will automatically renew it for you.

Disclosure: this website is an affiliate of some of the companies mentioned in this article and may be paid commissions for sales referred by this website.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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Email Marketing

Once you decide to use Email Marketing you will need a professional email marketing service. Do not attempt to do email marketing from your desktop or web email account – it won’t work and will cause you many problems with delivery, spam origination and ugly emails arriving at you customers and prospects. You must subscribe to a professional email marketing service or if your company has the technical capabilities, install your own system. Professional email marketing services provide you with email list management, subscribe/unsubscribe permission management, email templates, campaign management, statistical reporting to analyze and improve the effectiveness of your email marketing, professional support and much more.

Some web hosting companies provide basic email marketing services for list management and bulk email sending – don’t bother, most of these services are totally inadequate for real businesses. There are hundreds of professional email marketing service providers, several dozen of which receive favorable reviews from experts and customers. Just enter ‘email marketing services comparison’ in your favorite search engine to find a vendor that suits your needs. I use AWeber and I’m very satisfied with their capabilities, services, delivery, support and competitive pricing.
Disclosure: this website is an affiliate of some of the companies mentioned in this article and may be paid commissions for sales referred by this website.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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Online Payment Services

If you plan to sell products/services/solutions online, you will need an online payment processing service for customers to pay for their purchases online. You need a payment service that is specifically designed to support online eCommerce. It should be easy to use for your customers, providing a safe and secure means for them to feel comfortable buying from you online with their credit card. It should also be easy for you to implement and manage, with reasonable processing fees.

Your online payment processing system must integrate with your eCommerce shopping cart to provide your customers with a seamless check-out experience. It should accept all major credit cards in all countries you plan to sell your products/services/solutions from your online store. PayPal is the dominant Online Payment Service which is trusted and accepted by online shoppers worldwide to pay for online purchases. This broad acceptance, choice of payment solutions, ease of use for customers and merchants, comprehensive functionality and trusted services make it the top choice for an online payment system for online businesses worldwide.

If you already have a Merchant Account for accepting credit cards in your physical business, you could get an Internet Merchant Account from your bank or merchant account provider. You will need a Payment Gateway such as Payflow from PayPal to link your online shopping cart with your Internet Merchant Account.
Disclosure: this website is an affiliate of some of the companies mentioned in this article and may be paid commissions for sales referred by this website.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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Web Hosting

There are thousands of web hosting companies offering similar services at competitive prices. I use 1and1.com. for several websites including this one, and have built informational and eCommerce websites for customers using 1and1 services. They offer a full range of web hosting services and capabilities with good phone support from a real live person 24×7. Check out ‘MyBusiness Site’ to easily create your own professional business website, ‘eShop’ for a full function eCommerce website, ‘Web Hosting’ for flexible website hosting services, and low cost Domain registration services at 1and1.com. To check out other web hosting service providers that may suit your needs, just enter ‘web hosting comparison’ in your favorite search engine. But be wary of some of the comparison and recommendation sites – they are advertising fronts for resellers who show their product as the best.
Disclosure: this website is an affiliate of some of the companies mentioned in this article and may be paid commissions for sales referred by this website.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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Reference in this Website to any products, services, processes, hypertext links, etc. to third parties, suppliers or others does not necessarily constitute or imply any endorsement or recommendation by Marketance or Ingistics LLC, who may earn a commission from affiliate programs for some of these referrals.  Product and service information are the sole responsibility of each individual vendor.

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