Local Search Delivers Results for Businesses

in Search Engine Marketing

The following survey by MarketingSherpa indicates continued improvement in results for businesses from local search for 2009 compared to 2008:

Effectiveness of Local Search 2008 vs. 2009

The favorable results for local search from businesses in this survey indicates a continuing and growing trend for using the Internet as a reliable everyday source for information:

  • For businesses to be found by specific business, product, service and related qualification criteria.
  • For buyers to easily and quickly research and find what they need.
  • Local search services continue to enhance support for geotargeting to provide search results specific to the location of the person doing the search.
  • Geotargeting is particularly important for retailers and other businesses servicing their local area – their listings and information is more readily accessible and more likely to show on the first page of search results rather than getting lost amongst 1000’s of irrelevant results.
  • Geotargeting helps consumers and buyers to quickly find what they’re looking for – when someone searches for “optician” they’re most likely only interested in finding opticians in their local area.

The article Can buyers easily find your local business online? has a lot more details about local search, available services and how to get your business listed.
Copyright © 2010 Ingistics LLC and Marketance™ www.marketance.com

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