The favorable results for local search from businesses in this survey indicates a continuing and growing trend for using the Internet as a reliable everyday source for information:
- For businesses to be found by specific business, product, service and related qualification criteria.
- For buyers to easily and quickly research and find what they need.
- Local search services continue to enhance support for geotargeting to provide search results specific to the location of the person doing the search.
- Geotargeting is particularly important for retailers and other businesses servicing their local area – their listings and information is more readily accessible and more likely to show on the first page of search results rather than getting lost amongst 1000’s of irrelevant results.
- Geotargeting helps consumers and buyers to quickly find what they’re looking for – when someone searches for “optician” they’re most likely only interested in finding opticians in their local area.
The article Can buyers easily find your local business online? has a lot more details about local search, available services and how to get your business listed.
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