More ideas for Blog topics

Follow-up to the ‘What is a “blog” and how can it improve your business?’ article; here are some additional ideas for blog topics, bearing in mind that blogs should focus on a single overall topic reflecting your expertise or interests as the blogger:

Frequently asked questions – discuss answers to issues your customers frequently ask about.
Customer stories – if a customer does something interesting or innovative with your product/service/solution, write about it.
Solve a problem – help customers avoid problems by writing about solving problems other customers may have encountered.
Do a review on a new product or a book or something related to your business or blog.
Comment on relevant news or current events related to your business or blog.
A contrarian view on a current issue can engage and attract your audience. But don’t express negative rants that could alienate your audience.
Discuss new innovations or trends in your industry.
Report from the field – is there something you can write about from attending a conference, event, taking a trip, working on a project, etc.
Set the record straight – every industry has fallacies and myths that people unwittingly assume to be true – show your expertise by debunking this nonsense.
Encourage your audience to comment and ask questions.
Read other blogs on a similar topic theme to get ideas, but don’t plagiarize. Comment on those blogs if you have an opinion.
Keep an idea list handy – once you start blogging, you’ll get ideas for topics at odd times – be sure make a note of it and keep a list of possible topics.

How to use this information to benefit your business

Blogs are an excellent additional channel to market your business online if you provide topical and valuable information for your audience.
The members of this audience are your customers and prospective customers.
Keep your blog current and fresh with new and interesting posts.
Don’t worry too much about having dozens of individual topics ready when you get started – you just need the first 5 or 6 to get going, more ideas about what to write about will surface as you work on your blog.
The key is to have a good overall topic theme that supports your business marketing objectives while providing your audience with valuable information.

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