Social Media Marketing
In today’s digital and social networking world your personal brand and reputation are key to success on the Internet. Whether you are looking for a job, developing your career for long-term goals, changing careers, starting your own business, or whatever; you need a strong personal brand and digitally distinct identity on the Internet.
When people [...]
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General Business Marketing
Two interesting observations I’ve found over the years during discussions with companies about Branding and Positioning:
There always seems to be some confusion about what constitutes Branding versus Positioning
Too many seem to want to start with Branding or do a Branding exercise.
A Brand is a visual, emotional or cultural identity in the minds of your buyers. [...]
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