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Do you have digitally distinct personal brand?

Social Media Marketing

In today’s digital and social networking world your personal brand and reputation are key to success on the Internet. Whether you are looking for a job, developing your career for long-term goals, changing careers, starting your own business, or whatever; you need a strong personal brand and digitally distinct identity on the Internet.
When people [...]

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Focus on Positioning before Branding

General Business Marketing

Two interesting observations I’ve found over the years during discussions with companies about Branding and Positioning:

There always seems to be some confusion about what constitutes Branding versus Positioning
Too many seem to want to start with Branding or do a Branding exercise.

A Brand is a visual, emotional or cultural identity in the minds of your buyers. [...]

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