Posts tagged as:

buyer influence

What is Website Marketing?

Website Marketing

Websites used to be the electronic equivalent of a company brochure – a digital business identity on the Internet. The information content on websites used to be about the company, who they are and what they did. It was mostly about just having website. The information was relatively static with a couple [...]

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Word-of-Mouth still matters Online

Social Media Marketing

In spite of all the information, research  and social media resources available to online buyers, word-of-mouth recommendations are still highly influential for making purchases online according to research from Mintel.
The research shows that US Internet users who bought a product/service online; 34% got the recommendation from a friend or relative and 25% were based on [...]

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