Posts tagged as:

customer loyalty

How the Shopping Experience is Superseding Brands

There is growing evidence and data about a significant shift in preferences and priorities in the way people shop and buy goods. There is no doubt that we are in the midst of a long-term fundamental shift in consumer and business buying behavior. Research from The Hartman Group based in Bellevue WA adds further and [...]

Read the full article →

5 Questions to Ask Your Customers

General Business Marketing

A previous article – How to Measure Customer Loyalty for Generating More Sales – recommended asking customers a few additional supporting questions to help analyze where to focus attention for improving customer loyalty and Net Promoter Score (NPS). I received several follow-up inquiries for suggestions on what type of additional supporting questions to ask.
I’ve completed [...]

Read the full article →

How to Measure Customer Loyalty for Generating More Sales

General Business Marketing

Every business understands the importance of customer loyalty and retention to generate a continuing stream of revenue from existing customers. It’s always gratifying to see customers returning to buy again, but how do you know whether and how many of your customers are inclined to return?
A major benefit of customer loyalty is referrals from existing [...]

Read the full article →

Generating more business activity with Relationship Marketing

General Business Marketing

During heady boom periods companies focus a lot of marketing activity on traditional transactional marketing processes to find and close individual deals (transactions). Demand is good, buyers have budgets, businesses are busy and deals abound. Transactional marketing as the name implies is about each party maximizing the return on individual transactions. It’s [...]

Read the full article →