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customer priorities

Price and Service are highest customer priorities according to survey

General Business Marketing

There are interesting insights for businesses in the August 2009 edition of the twice-yearly CMO survey sponsored by the American Marketing Association (AMA) and Duke University Fuqua School of Business. The survey sample included 3,363 top marketers at Fortune 1000, Forbes Top 200, CMO Club Companies, and marketers who are AMA members or Duke University [...]

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