Posts tagged as:

customer retention

5 Questions to Ask Your Customers

General Business Marketing

A previous article – How to Measure Customer Loyalty for Generating More Sales – recommended asking customers a few additional supporting questions to help analyze where to focus attention for improving customer loyalty and Net Promoter Score (NPS).  I received several follow-up inquiries for suggestions on what type of additional supporting questions to ask.
I’ve completed [...]

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How to Measure Customer Loyalty for Generating More Sales

General Business Marketing

Every business understands the importance of customer loyalty and retention to generate a continuing stream of revenue from existing customers.  It’s always gratifying to see customers returning to buy again, but how do you know whether and how many of your customers are inclined to return?
A major benefit of customer loyalty is referrals from existing [...]

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Generating more business activity with Relationship Marketing

General Business Marketing

During heady boom periods companies focus a lot of marketing activity on traditional transactional marketing processes to find and close individual deals (transactions). Demand is good, buyers have budgets, businesses are busy and deals abound. Transactional marketing as the name implies is about each party maximizing the return on individual transactions. It’s [...]

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Customer loyalty depends on employee satisfaction

General Business Marketing

We’ve all experienced it – you go to a store to buy something and the service is lousy, you walk out annoyed and make a mental note never to shop there again.  Or you go to another store selling the same stuff and the service is excellent, you walk out feeling good and make mental [...]

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