Posts tagged as:

customer service

How the Shopping Experience is Superseding Brands

General Business Marketing

There is growing evidence and data about a significant shift in preferences and priorities in the way people shop and buy goods. There is no doubt that we are in the midst of a long-term fundamental shift in consumer and business buying behavior. Research from The Hartman Group based in Bellevue WA adds further and [...]

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Putting the “Service” Back In “Customer Service”

General Business Marketing

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?
Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your [...]

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“United Breaks Guitars” incident – important lessons for businesses about the power of social media

Social Media Marketing

The “United Breaks Guitars” video post on YouTube is another example in a series of incidents demonstrating how customers can voice complaints about poor and indifferent service from businesses. If you’re not familiar with the “United Breaks Guitars” incident, Dave Carroll is a professional musician who’s $3,500 Taylor guitar was broken by baggage handlers [...]

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Managing your online reputation

Social Media Marketing

Regardless of the size of your business and whether or not you or your business participate in social media, you need to pay attention to what is happening in the social media world. You can no longer bury customer complaints and problems in the bowels of your service department. Customers and prospective buyers [...]

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