General Business Marketing
According to the August 2009 Consumer Insight research from Nielsen, most US consumers are seeking value in what and how they buy, in response to the recession. The research from 47,000 consumers shows:
12% are recession indifferent and unlikely to change how they shop.
21% are recession insensitive and primarily cutting back on highly discretionary spending.
61% [...]
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General Business Marketing
Take an example of a Distribution Company that needs a software system to expand their business for new opportunities in after-sales services. They make some inquiries, visit websites, receive emails, white papers, etc., but most of the information is about “platforms”, “services oriented architecture”, “next generation technology”, “software as a service”, product feature/functions, product [...]
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