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How to use Psychographics to improve Demographic market segmentation

General Business Marketing

Marketers use demographics to segment customer groups by various physical or tangible characteristics. In B2C companies marketers would typically use demographic characteristics such as age, gender, income, geography, home ownership, marital status, etc. to define market segments or demographic profiles of target buyers – e.g. single males, 18-35 years old who live in urban [...]

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Capitalizing on why people are online

Internet Marketing Strategy

The Ruder Finn Intent Index surveys online users to determine the reasons they spend time online. The table to the right is a summary of the results published July 1, 2009 sequenced by category frequency.
The most frequent reasons people go online are to learn (88%), have fun (83%) and socialize (80%). The least [...]

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