Posts tagged as:

inside-out

Can your website visitors freely view your best content?

Content Marketing

Many B2B and technology companies require website visitors to register by providing full contact information before they can access some materials on their websites. This registration process is usually required for the worthwhile content such as product datasheets, demos, white papers, etc. that website visitors really want to see.
This is incredulous – many of [...]

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Are you talking about yourself too much?

Content Marketing

While working on a project that had me browsing through a number of business software vendor websites, it struck me how often the information presented was from the vendor’s perspective. The websites were full of “we do…”, “we can…”, “we have…”, “we are…”, “our product…”, “our staff…”, “our technology…”, “we provide…”, “Companyname has…”, “Companyname [...]

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Successful Marketing is Outside-In

General Business Marketing

Take an example of a Distribution Company that needs a software system to expand their business for new opportunities in after-sales services. They make some inquiries, visit websites, receive emails, white papers, etc., but most of the information is about “platforms”, “services oriented architecture”, “next generation technology”, “software as a service”, product feature/functions, product [...]

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