Posts tagged as:

outside-in

Are you talking about yourself too much?

Content Marketing

While working on a project that had me browsing through a number of business software vendor websites, it struck me how often the information presented was from the vendor’s perspective. The websites were full of “we do…”, “we can…”, “we have…”, “we are…”, “our product…”, “our staff…”, “our technology…”, “we provide…”, “Companyname has…”, “Companyname [...]

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Successful Marketing is Outside-In

General Business Marketing

Take an example of a Distribution Company that needs a software system to expand their business for new opportunities in after-sales services. They make some inquiries, visit websites, receive emails, white papers, etc., but most of the information is about “platforms”, “services oriented architecture”, “next generation technology”, “software as a service”, product feature/functions, product [...]

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Focus on Customer Value for success

General Business Marketing

Successful businesses create value for their customers. Successful marketing should always clearly articulate the value of your product/service/solution within the customer’s context.
But what does value within a customer context really mean and how do you define it? James Womack & Daniel Jones who popularized the Lean Enterprise business approach, define 6 attributes of [...]

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