Posts tagged as:

positioning

Focus on Positioning before Branding

General Business Marketing

Two interesting observations I’ve found over the years during discussions with companies about Branding and Positioning:

There always seems to be some confusion about what constitutes Branding versus Positioning
Too many seem to want to start with Branding or do a Branding exercise.

A Brand is a visual, emotional or cultural identity in the minds of your buyers. [...]

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