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Consumers Seeking Value but Response to Offers Varies

General Business Marketing

According to the August 2009 Consumer Insight research from Nielsen, most US consumers are seeking value in what and how they buy, in response to the recession. The research from 47,000 consumers shows:

12% are recession indifferent and unlikely to change how they shop.
21% are recession insensitive and primarily cutting back on highly discretionary spending.
61% [...]

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