Posts tagged as:

recession

Consumers Seeking Value but Response to Offers Varies

General Business Marketing

According to the August 2009 Consumer Insight research from Nielsen, most US consumers are seeking value in what and how they buy, in response to the recession. The research from 47,000 consumers shows:

12% are recession indifferent and unlikely to change how they shop.
21% are recession insensitive and primarily cutting back on highly discretionary spending.
61% [...]

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Marketing for Business Success in a Recession

General Business Marketing

During the late 1920’s Kellogg and Post dominated the packaged cereal market.  Both companies were of similar size and market share.  Because packaged cereal was a relatively new market no one really knew what would happen to demand when the Depression hit.  Post followed the typical accounting management mindset and cut expenses including marketing and [...]

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