Posts tagged as:

research

Shifting to Inbound Marketing

Internet Marketing Strategy

Companies and marketers continue to shift marketing budget and activities from outbound marketing to inbound marketing. Although the trend is significantly higher for B2B companies; B2C companies which have historically focused most on outbound marketing are also shifting more budget and activity to inbound marketing.
Outbound marketing is the traditional push style of marketing of [...]

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Where are you on the social media participation ladder?

Social Media Marketing

Forrester Research recently published their third annual Social Technographics Profile research review of social media participation. Forrester categorize 6 groups or levels of participation in an incremental ladder of participative activities as indicated in the following diagram:

These are some interesting highlights from the 2009 report for the USA online market:

Approximately 80% of all online [...]

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Price and Service are highest customer priorities according to survey

General Business Marketing

There are interesting insights for businesses in the August 2009 edition of the twice-yearly CMO survey sponsored by the American Marketing Association (AMA) and Duke University Fuqua School of Business. The survey sample included 3,363 top marketers at Fortune 1000, Forbes Top 200, CMO Club Companies, and marketers who are AMA members or Duke University [...]

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Businesses still fear Social Media

Social Media Marketing

Two recent research studies indicate that many businesses still fear social media. The primary reasons for this fear are security, trust, employee productivity and lack of knowledge about social media. According to a research study by Sophos in April 2009, 63% of the business surveyed worry that workers are sharing too much information [...]

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Capitalizing on why people are online

Internet Marketing Strategy

The Ruder Finn Intent Index surveys online users to determine the reasons they spend time online. The table to the right is a summary of the results published July 1, 2009 sequenced by category frequency.
The most frequent reasons people go online are to learn (88%), have fun (83%) and socialize (80%). The least [...]

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