Posts tagged as:

social networking

How to Make the Most of Your LinkedIn Presence

Social Media Marketing

LinkedIn has over 47 million members around the world and continues to add new members at the rate of about 1 per second. Over 50% have management / director / executive titles and executives from all Fortune 500 companies are members. Over 50% of LinkedIn members are business decision makers. LinkedIn is [...]

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Overall Advertising Spend Down But Up on Social Networks

Social Media Marketing

Two separate, recent reports from Nielsen provide interesting and insightful information for marketers from trends in advertising spending.
Nielsen’s Global AdView Pulse, which reports advertising across 27 markets in Asia, North America, Europe and Africa, shows overall advertising expenditures decreased 6.8% for the first half of 2009 compared to the same period last year. Regional [...]

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Which Social Media Channels to Consider for Your Business

Social Media Marketing

Feedback from several business owners/operators I’ve talked with recently revealed a common concern with using social media for their businesses – what should they use from the growing list of hundreds of social media applications available in dozens of categories? Seems that almost every week a new social media application is touted as the [...]

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Where are you on the social media participation ladder?

Social Media Marketing

Forrester Research recently published their third annual Social Technographics Profile research review of social media participation. Forrester categorize 6 groups or levels of participation in an incremental ladder of participative activities as indicated in the following diagram:

These are some interesting highlights from the 2009 report for the USA online market:

Approximately 80% of all online [...]

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