Posts tagged as:

survey

Where does your web team report in the organization?

Internet Marketing Strategy

We are conducting a survey to research where Web teams report in the organizational structure and whether there are any related meaningful insights for businesses and marketers.
Please take to this survey.  The survey is quick and straightforward – just 4 questions that will take 1 minute for the entire survey.
We will share results and analysis [...]

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5 Questions to Ask Your Customers

General Business Marketing

A previous article – How to Measure Customer Loyalty for Generating More Sales – recommended asking customers a few additional supporting questions to help analyze where to focus attention for improving customer loyalty and Net Promoter Score (NPS).  I received several follow-up inquiries for suggestions on what type of additional supporting questions to ask.
I’ve completed [...]

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Online Retailers Increase Email Marketing Activity

Email Marketing

The 2009 Top Online Retailers research study by Silverpop, indicates that online retailers are increasing email marketing activity to attract customers. Besides increasing frequency of emails, online retailers are using several tactics to improve and expand their email marketing campaigns:

96% of the Top 500 and 91% of the other online retailers now have email [...]

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Shifting to Inbound Marketing

Internet Marketing Strategy

Companies and marketers continue to shift marketing budget and activities from outbound marketing to inbound marketing. Although the trend is significantly higher for B2B companies; B2C companies which have historically focused most on outbound marketing are also shifting more budget and activity to inbound marketing.
Outbound marketing is the traditional push style of marketing of [...]

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Where are you on the social media participation ladder?

Social Media Marketing

Forrester Research recently published their third annual Social Technographics Profile research review of social media participation. Forrester categorize 6 groups or levels of participation in an incremental ladder of participative activities as indicated in the following diagram:

These are some interesting highlights from the 2009 report for the USA online market:

Approximately 80% of all online [...]

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Price and Service are highest customer priorities according to survey

General Business Marketing

There are interesting insights for businesses in the August 2009 edition of the twice-yearly CMO survey sponsored by the American Marketing Association (AMA) and Duke University Fuqua School of Business. The survey sample included 3,363 top marketers at Fortune 1000, Forbes Top 200, CMO Club Companies, and marketers who are AMA members or Duke University [...]

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Capitalizing on why people are online

Internet Marketing Strategy

The Ruder Finn Intent Index surveys online users to determine the reasons they spend time online. The table to the right is a summary of the results published July 1, 2009 sequenced by category frequency.
The most frequent reasons people go online are to learn (88%), have fun (83%) and socialize (80%). The least [...]

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