What does your email address say about you?

in Email Marketing

Basically it says who you are and where you’re from, but it also conveys a lot more than many people realize. Do you use a good email address for your business communication? Too many businesses don’t. This is about the use of email addresses within a business context.

When someone receives an email from you, there is inferred information conveyed about you in your email address. It’s easier illustrated with examples – what would you think if you received a business email from hot-one@google.com or fast-eddie@yourcompanyname.com?

The first example may be someone’s personal email address they’re using for business purposes. If that’s what you want to convey in your personal life, that’s your choice. However, for business purposes this has 2 problems – the user name ‘hot-one’ does not convey a professional image (unless that’s the nature of your business) and using a generic service provider like google.com does not indicate that you actually have a real business.

The second example uses a good business domain of yourcompanyname.com, but do you really want to be known to your customers and business associates as ‘fast-eddie’? There is obvious lack of professionalism in that choice.

I am regularly astonished by seeing businesses with reasonable www.yourcompanyname.com web domain presence, using email addresses from generic service providers such as google.com, yahoo.com, hotmail.com, etc. Even more dumbfounding are businesses that provide internet and web services using generic service provider email addresses to market their services. All web hosting services provide email services with domain hosting – it’s part of what you already pay for if you have a business website. You can get a basic web domain and email service for as little as $5 a month from a choice of thousands of providers. My rule of thumb – I don’t do business with anyone who doesn’t have their own business domain and a professional email address.

How to use this information to benefit your business

  • Don’t use your personal email address for business.
  • Always use your business domain name for your business emails – e.g. yourcompanyname.com
  • Use a professional email name that identifies you – e.g. john@yourcompanyname.com, or john.doe@yourcompanyname.com, or jdoe@yourcompanyname.com, etc. Keep it simple and resist being clever or cute.
  • If it’s a functional area in your business you could use a functional email name – e.g. info@yourcompanyname.com, service@yourcompanyname.com, etc.
  • But don’t choose something impersonal such as ceo@yourcompanyname.com, or president@yourcompanyname.com, etc.
  • Don’t do business with anyone who doesn’t follow these rules. That means others won’t do business with you if you don’t follow these rules either.

Note: These comments do not apply to the email addresses used by professional email marketing service providers for newsletters or blog feeds.
Copyright © 2009 Ingistics LLC and Marketance™ www.marketance.com

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